Who we are
Leadival is a customer and job management app for tradespeople, run from Northamptonshire, United Kingdom. In this policy, "Leadival", "we", "us" and "our" mean the business that provides the Leadival website and app. You can contact us about privacy at [email protected].
Two kinds of data
Your account data. When you sign up or use the website, we decide how your data is used, so we are the controller. This covers your name, business name, email, phone, login details, billing details and how you use the service.
Your customers' data. The details you store in Leadival about your own customers, jobs, photos and documents belong to you. For that data you are the controller and we act as your processor. We only use it to run the service for you and we never sell it or use it for our own marketing.
What we collect
- Account details: your name, business name, email address, phone number, country and password (stored only as a secure scrambled hash, never in plain text).
- Team details: names, emails, phone numbers and roles of the people you invite.
- Business records you add: customers, addresses, jobs, tasks, notes, insurance details, photos, videos and documents.
- Website enquiries: what you type into our contact form.
- Technical data: IP address, browser type, device and pages visited, used for security and to keep the service working.
- Payment details: when card payments go live, they will be handled by our payment provider. We will never see or store your full card number.
How we use it
- To provide the app, keep your account secure and let your team sign in.
- To send service emails such as invites, password resets and job assignment alerts.
- To reply to enquiries and give support.
- To bill you for your plan.
- To improve the service and fix problems.
- To meet legal, tax and accounting duties.
Under UK GDPR our legal reasons are: to perform our contract with you, our legitimate interests in running and improving a secure service, your consent where we ask for it, and legal obligations.
Who we share it with
We use trusted suppliers to run Leadival. They can only use the data to provide their service to us.
- Cloudflare, for hosting, database, file storage, security and website analytics.
- Resend, for sending service emails.
- A payment provider such as Stripe, once card payments are switched on.
We may also share data if the law requires it, or to protect our rights and the safety of others. We never sell personal data.
International transfers
Some of our suppliers store or handle data outside the UK, including in the United States and the European Union. Where this happens we rely on approved safeguards such as the UK International Data Transfer Addendum or Standard Contractual Clauses.
How long we keep it
We keep your account data while your account is open. If you close your account, we delete your business records within 90 days, apart from anything we must keep by law, such as invoices, which we keep for up to 6 years. Login sessions expire after 30 days and old notifications are removed after 60 days.
Cookies and similar storage
The app uses one essential cookie to keep you signed in. The website stores your currency and light or dark mode choice in your browser so it remembers them next time. We use Cloudflare Web Analytics, which does not use cookies to track you. We do not use advertising cookies.
Security
All traffic is encrypted with HTTPS. Passwords are hashed, each business's records are kept separate, and crew members only see the jobs they are assigned to. No system is perfect, so please use a strong password and keep it private.
Your rights
You can ask to see, correct, download or delete your personal data, object to or limit how we use it, and withdraw consent at any time. Email [email protected] and we will reply within one month. If your request is about data a Leadival customer holds about you, we will pass it to that business, because they control it.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Children
Leadival is a business tool and is not meant for anyone under 18.
Changes to this policy
We may update this policy from time to time. We will show the new date at the top of this page and tell account owners by email about important changes.